Barely High Is Still Too High To Drive

PSA/Charity - Series

2019

McCann Canada
t: 416-594-6000
w: mccann.ca/en

Barely High is about getting people to recognize their own behaviour. After smoking cannabis people are over confident that they know when their high has worn off. The reality is you remain impaired long after that “feeling” is gone. The goal of the campaign is to make young Canadian pot-smokers think twice before getting behind the wheel, not by fear-mongering, but by turning the camera on them.

Winner: McCann Canada
Executive Creative Director: Josh Stein
Creative Director/Art Director: Rob Trickey
Creative Director/Copywriter: Chris Duffett
Executive Producer: Jacqueline Bellmore, Eva Preger, Link York, Tory Osler
Chief Strategy Officer: Dustin Rideout
Strategy Director: Anna Jean Lloyd
Account Director: Tracy Curtis
Account Executive: Michelle Li
Production Company: Soft Citizen
Director: The Perlorian Brothers
Music Producer: Rob Burns
Line Producer: Merrie Wasson
Director of Photography: Mikhail Petrenko
Production Designer: Alexis DeBad
Casting: Jigsaw Casting
Casting Director: Shasta Lutz
Editing Company: Saints Editorial
Editor: Griff Henderson
Assistant Editor: Kerstin Juby
Colour: Alter Ego
Colourist: Wade Odlum