Bedtime Routine

Pro Bono Video - Single

2021

Daughter Creative, Calgary, AB
t: 403-918-0638
e: info@daughtercreative.com
w: daughtercreative.com

Client: Safe Haven Foundation Creative Director: Stephanie Kochorek, Keli Pollock Art Director: Justin Tabakian, Keli Pollock Copywriter: Jordan Finlayson, Stephanie Kochorek Illustrator: Lyndsay Wasko Account Director: Miranda Thorne Planner: Jill Dewes Production Company: Shaw Communications Audio House: Six Degrees

Winning Entry: youtu.be/PWa5JWwxyAI

Every night, over 250 Calgary youth will find themselves without a place to call home. With so much uncertainty in their lives, they don't get to be teens. Safe Haven, a non-profit that offers safe housing for young women, wanted to remind Calgarians of this, sad but true, fact. So it turned popular social media tropes upside down, launching a “Street-Fluencer” campaign to raise awareness of youth homeless in the city.