Pro Bono Video - Single
Client: Safe Haven Foundation Creative Director: Stephanie Kochorek, Keli Pollock Art Director: Justin Tabakian, Keli Pollock Copywriter: Jordan Finlayson, Stephanie Kochorek Illustrator: Lyndsay Wasko Account Director: Miranda Thorne Planner: Jill Dewes Production Company: Shaw Communications Audio House: Six Degrees
Winning Entry: youtu.be/PWa5JWwxyAI
Every night, over 250 Calgary youth will find themselves without a place to call home. With so much uncertainty in their lives, they don't get to be teens. Safe Haven, a non-profit that offers safe housing for young women, wanted to remind Calgarians of this, sad but true, fact. So it turned popular social media tropes upside down, launching a “Street-Fluencer” campaign to raise awareness of youth homeless in the city.