Backfire

Entire Online Campaign

2018

Rethink
w: rethinkcanada.com

Every 16 minutes in America, someone is shot and killed. And yet, President Trump continues to fight against common sense gun laws. Launching on February 26, 2018, States United to Prevent Gun Violence empowered Americans to fight back with Backfire — a tool that let users auto-tweet the President (on his platform of choice) every time an American died from gun violence.

Company: Rethink
Client: States United Against Gun Violence
Creative Director: Hans Thiessen, Ian Grais, Chris Staples
Associate Creative Director: Sean O'Connor
Art Director: Hans Thiessen
Writer: Sean O'Connor, John Eresman
Designer: Sheldon Rennie, Jake Lim, Hans Thiessen
Digital Producer: Kyle Hicks
Digital Developer: Ken Malley, Dustin Gamble
Technical Advisor: Benjamin Gradidge
Amplification Strategist: Leah Gregg, Aliz Tennant
Account Director: Glen Chalcraft

Winning Website: thisisourawardspage.com/backfire_case
Winning Entry: thisisourawardspage.com/backfire_case