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The Grid

Media

2012

Erin McKeever (Dashboard)
t: 416-504-4422
e: hello@dashboard.ca
w: dashboard.ca

Account Director: Cheryl Munroe Account Executive: Erin McKeever Agency: Dashboard Art Direction: Chris Obergfell, Kendrick Potvin, Iris Wu Client: The Grid, Torstar Corp. Copywriting: Julie Stolberg Creative Direction: Julie Stolberg, Catherine Baird Development: Scott White, David Blonski, Anthony Sapp, Ted Sczelecki Project Manager: Amanda Horsford Technical Director: Ralph Reefke

Winning Website: thegridto.com

The Grid (previously Eye Weekly) is Toronto’s neighbourhood-centric newspaper that loves its city, not because it’s perfect, but because it isn’t. To capture the metropolis’ many personalities and idiosyncrasies, the website was developed with a focus on hyper-local news, events and opinions. The Grid is modern, edgy and approachable (everything Rob Ford isn’t), seamlessly integrating social media and curating content by community, encouraging exploration through a neighbourhood map laden with user generated content.

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