The Grid

Media

2012

Dashboard
t: 416-504-4422
e: hello@dashboard.ca
w: dashboard.ca

The Grid (previously Eye Weekly) is Toronto’s neighbourhood-centric newspaper that loves its city, not because it’s perfect, but because it isn’t. To capture the metropolis’ many personalities and idiosyncrasies, the website was developed with a focus on hyper-local news, events and opinions. The Grid is modern, edgy and approachable (everything Rob Ford isn’t), seamlessly integrating social media and curating content by community, encouraging exploration through a neighbourhood map laden with user generated content.

Account Director: Cheryl Munroe
Account Executive: Erin McKeever
Agency: Dashboard
Art Direction: Chris Obergfell, Kendrick Potvin, Iris Wu
Client: The Grid, Torstar Corp.
Copywriting: Julie Stolberg
Creative Direction: Julie Stolberg, Catherine Baird
Development: Scott White, David Blonski, Anthony Sapp
Project Manager: Amanda Horsford
Technical Director: Ralph Reefke

Winning Website: thegridto.com