Give-A-Care

Craft - Copywriting - Single

2017

lg2

For years, campaigns have spoken to women about the prevention and detection of breast cancer. But what do you say to a woman who’s just been diagnosed? Introducing the Give-A-Care Collection: The first line of products for women with breast cancer, that actually understands women with breast cancer.

Company: lg2
Creative Director: Chris Hirsch, Nellie Kim, Claude Auchu
Copywriter: Ariel Riske
Art Director: Zachary Bautista
Graphic Designer: ÉLise Cropsal
Account Director: Krista Findlay
Account Executive: Antoine Levasseur
Account Manager: Taylor Johnston
Audio House: Vapor RMW
Post-Production Company: The Juggernaut
Client: Rethink Breast Cancer