Give-A-Care

Craft - Copywriting - Single

2017

Chris Hirsch (lg2)

Company: lg2 Creative Director: Chris Hirsch, Nellie Kim, Claude Auchu Copywriter: Ariel Riske Art Director: Zachary Bautista Graphic Designer: ÉLise Cropsal Account Director: Krista Findlay Account Executive: Antoine Levasseur Account Manager: Taylor Johnston Audio House: Vapor RMW Post-Production Company: The Juggernaut Client: Rethink Breast Cancer

For years, campaigns have spoken to women about the prevention and detection of breast cancer. But what do you say to a woman who’s just been diagnosed? Introducing the Give-A-Care Collection: The first line of products for women with breast cancer, that actually understands women with breast cancer.

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