Craft - Copywriting - Single



Company: lg2 Creative Director: Chris Hirsch, Nellie Kim, Claude Auchu Copywriter: Ariel Riske Art Director: Zachary Bautista Graphic Designer: ÉLise Cropsal Account Director: Krista Findlay Account Executive: Antoine Levasseur Account Manager: Taylor Johnston Audio House: Vapor RMW Post-Production Company: The Juggernaut Client: Rethink Breast Cancer

For years, campaigns have spoken to women about the prevention and detection of breast cancer. But what do you say to a woman who’s just been diagnosed? Introducing the Give-A-Care Collection: The first line of products for women with breast cancer, that actually understands women with breast cancer.