Gaspocalypse

Craft-Cinematography - Single

2013

Innocean Worldwide Canada, Inc.
t: 647.925.1300
e: innocean@innoceancanada.com
w: innocean.com/en

We created a 60-second epic Super-Bowl spot called “Gaspocalypse” for the Sonata Hybrid. The commercial tips its hat to the post-apocalyptic film genre with a surprise ending that pulls the rug out from underneath the viewer.This isn’t just a message about fuel-efficiency which is the obvious reason to choose a hybrid. This commercial also speaks to the performance and styling that Hyundai cars are being noted for and appreciated by journalists and consumers alike.

Executive Creative Direction: Gary Westgate
Ad Agency: Innocean Worldwide Canada Inc.
Creative Direction: Gary Westgate, Nelson Quintal, Simon Duffy
Copywriting: Gary Watson
Agency Producer: Alina Prussky
Production House: Steam Films Inc.
Director: Benjamin Weinstein
Production House Producer: Jason Manz
Executive Producer: Krista Marshall, Jennifer Syces
Cinematographer: Amir Mokri
Editing: Brian Wells
Post Production Company: School Editing
Music Producer: RMW Music
Sound Design: Steven MacKinnon, Ted Rosnick
Account Director: Dan Buckley, Shannon Beaver
Agency Planner: Paul Kron
Media Agency: Innocean Worldwide Canada, Inc.
Media Agency Planner: Spiro Paravantes