Sport Chek-Do Not Attempt

Craft - Copywriting - Single


t: 647-547-3440

Company: Anomaly Executive Creative Director: Dave Douglass, Pete Breton Writer: Matthew Donne Art Director: Richard Brown CEO: Franke Rodriguez Managing Director: Candace Borland, Linda Carlson, Jennifer Sofio Hall Account Supervisor: Kait Babin Account Director: Karim Tubbeh Account Executive: Caitlin Croley Planner: Paul Lipson, Jordanna Tannenbaum, Alex Avendano Agency Producer: Megan Flett Designer: Tim Chuang, Felix Soletic, Carlo Sa, Mert Kizilay Production Company: 7thfl Photographer: Viktor Radiks Cinematographer: Kyle Topping Camera/Lighting: Kyle Topping, Viktor Radiks Editing Company: Elastic Design Studio Creative Director: Duncan Elms Storyboards: Lance Leblanc Animator: Thomas McMahan, Matthew Shadis, Jip Jeong, Mark Feldman, CJ Cook, Viraj Ajmeri, Alex Silver, Lucy Kim Editor: Andrew Young, Pascal Leister Modelers: Joe Paniagua, Rie Ito, Mike Kash Rigging/Animation: Josh Dyer Producer: Michael Ross Executive Producer: Luke Colson Head of Production: Kate Berry Sound Design Company: Berkeley Studios Sound Engineer: Jared Kuemper Client: Paul Flinton, Erika DeHaas, Sarah Major, Ian King, Matt Schwartz, Tony Johansson Agency Network: MDC Partners PR Agency: Weber Shandwick Media Agency: touche!

Winning Entry:

In order to cut through the clutter of feel-good Olympics campaigns from other marketers, Sport Chek partnered with the Emmy Award-winning VFX House Elastic to highlight the dangers of the Winter Olympics.On the eve of the 2018 Olympic Winter Games, Sport Chek disrupted the broadcast of the Opening Ceremony with a ‘Disclaimer’ that delved into the high-risks athletes face during competition.