Sport Chek-Do Not Attempt

Craft - Copywriting - Single

2018

Anomaly
t: 647-547-3440
e: tor_awards@anomaly.com
w: anomaly.com

In order to cut through the clutter of feel-good Olympics campaigns from other marketers, Sport Chek partnered with the Emmy Award-winning VFX House Elastic to highlight the dangers of the Winter Olympics.On the eve of the 2018 Olympic Winter Games, Sport Chek disrupted the broadcast of the Opening Ceremony with a ‘Disclaimer’ that delved into the high-risks athletes face during competition.

Company: Anomaly
Executive Creative Director: Dave Douglass, Pete Breton
Writer: Matthew Donne
Art Director: Richard Brown
CEO: Franke Rodriguez
Managing Director: Candace Borland, Linda Carlson, Jennifer Sofio Hall
Account Supervisor: Kait Babin
Account Director: Karim Tubbeh
Account Executive: Caitlin Croley
Planner: Paul Lipson, Jordanna Tannenbaum, Alex Avendano
Agency Producer: Megan Flett
Designer: Tim Chuang, Felix Soletic, Carlo Sa, Mert Kizilay
Production Company: 7thfl
Photographer: Viktor Radiks
Cinematographer: Kyle Topping
Camera/Lighting: Kyle Topping, Viktor Radiks
Editing Company: Elastic
Design Studio Creative Director: Duncan Elms
Storyboards: Lance Leblanc
Animator: Thomas McMahan, Matthew Shadis, Jip Jeong, Mark Feldman, CJ Cook, Viraj Ajmeri, Alex Silver, Lucy Kim
Editor: Andrew Young, Pascal Leister
Modelers: Joe Paniagua, Rie Ito, Mike Kash
Rigging/Animation: Josh Dyer
Producer: Michael Ross
Executive Producer: Luke Colson
Head of Production: Kate Berry
Sound Design Company: Berkeley Studios
Sound Engineer: Jared Kuemper
Client: Paul Flinton, Erika DeHaas, Sarah Major, Ian King, Matt Schwartz, Tony Johansson
Agency Network: MDC Partners
PR Agency: Weber Shandwick
Media Agency: touche!

Winning Entry: vimeo.com/259227071