Tapped In

Social Media

2012

Cossette
e: angela.pagliaroli@cossette.com
w: cossette.com

For Back To School, Future Shop put $101,000 in gift cards up for grabs. But we didn't just give them away. Students earned them by completing a list of tasks on our Facebook page to prove they’re “tapped in” online – anything from retweeting our posts on Twitter to baking a cake in the shape of our logo. We ran through our supply of gift cards in 11 days and over 100,000 tasks were completed.

Ad Agency: Cossette
Client: Future Shop
Creative Direction: Ed Lea
Associate Creative Director: Josh Budd
Art Direction: Paul De La Merced
Copywriting: David Purkis
Programming: Latham Bromwich
Project Manager: Marissa Scannura
Digital Strategist: Chris Dyck
Digital Strategy Analyst: Colin Carroll
Account Director: Ngaio Potts
Account Supervisor: Jamie Walters