Tara

Packaging Design - Single

2017

Melissa Kayoung Choi
t: 604-329-9297
e: melkychoi@gmail.com
w: Canada

Student: Melissa Kayoung Choi School: Vancouver Film School Instructor: Vida Jurcic

Tara is a tea brand with excellent quality of natural flavour and blends. Tara’s identity is set up by 3 elements : Quality, Harmony, Inspiration. (Design Essence : Inspirational, Clean, Sophisticated). Small phrases of books or poems on tea packaging create meaningful interactions that customers can get inspired to drink tea. Those literary expressions evoke aesthetic emotions. Watercolor painting is a great method that customers can enjoy Tara's different tea flavours visually.