Plenty of Syph Integrated Campaign

Integrated Campaign

2012

Calder Bateman
e: heythere@calderbateman.com
w: calderbateman.com

Ad Agency: Calder Bateman Client: Alberta Health Services Creative Direction: Kevin Barclay Art Direction: Nicola Pringle Copywriting: Pierre Chan Website Development: Burnkit Production Company: Stir Film Sound Design: Wave Sound Productions Director: Mark Mainguy Producer: Max Wawruck Senior Consultant: Frank Calder Project Manager: Cheryl Meger Account Coordinator: Kayla Panizzon Digital Strategist: Adam Rozenhart

Winning Website: posawards.com/plentyofsyph/awards/onlinecampaign.html

This campaign targeted Alberta youth who had become more promiscuous with their sexual behaviour by meeting strangers through online dating. They were also refusing syphilis testing because they considered it an obsolete STI. By the end of the campaign, visits to STI clinics across Alberta had increased to unprecedented numbers with an amazing number of patients specifically mentioning the plenty of syph campaign, and asking for syphilis testing.