Plenty of Syph Integrated Campaign

Integrated Campaign

2012

Calder Bateman
e: heythere@calderbateman.com
w: calderbateman.com

This campaign targeted Alberta youth who had become more promiscuous with their sexual behaviour by meeting strangers through online dating. They were also refusing syphilis testing because they considered it an obsolete STI. By the end of the campaign, visits to STI clinics across Alberta had increased to unprecedented numbers with an amazing number of patients specifically mentioning the plenty of syph campaign, and asking for syphilis testing.

Ad Agency: Calder Bateman
Client: Alberta Health Services
Creative Direction: Kevin Barclay
Art Direction: Nicola Pringle
Copywriting: Pierre Chan
Website Development: Burnkit
Production Company: Stir Film
Sound Design: Wave Sound Productions
Director: Mark Mainguy
Producer: Max Wawruck
Senior Consultant: Frank Calder
Project Manager: Cheryl Meger
Account Coordinator: Kayla Panizzon
Digital Strategist: Adam Rozenhart

Winning Website: posawards.com/plentyofsyph/awards/onlinecampaign.html