Create the Rainbow

Consumer Packaged Goods

2013

BBDO Toronto
t: 416-972-1505
e: Michael.Clowater@bbdo.ca / Jeff.Cheung@bbdo.ca

For Christmas this year, we decided give people the opportunity to make their own Skittles commercial. That’s why we created, “Create the Rainbow”. A DIY Skittles Holiday Commercial maker that is a video based toolbox where people can choose dialogue, music, characters, settings and even a Christmas Miracle. They can also finish the spot off with their own name.

Ad Agency: BBDO Toronto
Client: Wrigley Canada
SVP, Executive Creative Director : Carlos Moreno, Peter Ignazi
Creative Direction: Michael Clowater
Writer: Michael Clowater
Art Direction: Jeff Cheung
Director, Creative Technology : Jeff Vermeersch
Designer: Roger Dario
Agency Producer: Beatrice Bodogh
Project Manager: Matt Dewaal, Mark Carpenter
Production Company: Jam3
Digital Creative Director : Pablo Vio
Digital Producer : Michael Dobell
Production Coordinator : Greg Benedetto
Development: Mikko Haapoja, Sunil John
Live Action Production : Thelonious Films
Director: Matt Eastman
Director of Photography : Ian MacMillan
Editing : Jam3
Visual FX: Rafael Ludwig
Post Production : Rafael Ludwig
Colour : Jam3
Music/Sound: RMW Music
Sound Design : Drastic Music
Group Account Director : Chitty Krishnappa
Account Supervisor: Saloni Wadehra
Director of Marketing : Dan Alvo
Marketing Manager: Julia Mauer

Winning Website: skittles.jam3.net