Create the Rainbow
Consumer Packaged Goods
Caitlin Gillis (BBDO Toronto)
e: Michael.Clowater@bbdo.ca / Jeff.Cheung@bbdo.ca
Ad Agency: BBDO Toronto Client: Wrigley Canada SVP, Executive Creative Director : Carlos Moreno, Peter Ignazi Creative Direction: Michael Clowater Writer: Michael Clowater Art Direction: Jeff Cheung Director, Creative Technology : Jeff Vermeersch Designer: Roger Dario Agency Producer: Beatrice Bodogh Project Manager: Matt Dewaal, Mark Carpenter Production Company: Jam3 Digital Creative Director : Pablo Vio Digital Producer : Michael Dobell Production Coordinator : Greg Benedetto Development: Mikko Haapoja, Sunil John Live Action Production : Thelonious Films Director: Matt Eastman Director of Photography : Ian MacMillan Editing : Jam3 Visual FX: Rafael Ludwig Post Production : Rafael Ludwig Colour : Jam3 Music/Sound: RMW Music Sound Design : Drastic Music Group Account Director : Chitty Krishnappa Account Supervisor: Saloni Wadehra Director of Marketing : Dan Alvo Marketing Manager: Julia Mauer
Winning Website: skittles.jam3.net
For Christmas this year, we decided give people the opportunity to make their own Skittles commercial. That’s why we created, “Create the Rainbow”. A DIY Skittles Holiday Commercial maker that is a video based toolbox where people can choose dialogue, music, characters, settings and even a Christmas Miracle. They can also finish the spot off with their own name.