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Kelly_Sweet16

Online Single

2013

Andrea MacFarlane (Cossette)
e: cossettewest@cossette.com

Ad Agency: Cossette Creative Direction: Michael Milardo, Nick Richards Art Direction: Lisa Lebedovich Copywriting: Michael Milardo Associate Creative Director: Lisa Lebedovich Agency Producer: Lauren Evans Production Company: Industry Films Editor: Don Macdonell Post Production Company: JMB Post Flash Development: Ryan Cottrell Account Director: Kate Chalmers Client: Children of the Street

Chat sites are a problem area for sexual predators as it gives them ample opportunity to meet children. Working off this insight, an interactive media unit was created, luring in predators with a chance to meet a young girl. If they chose to engage the unit, they soon found the camera had been turned back on them, literally, with the message: We’re watching you watch. Undercover officers are online.awardssubmissions.ca/predatorwatch/

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