Viking - Visual Identity
Entire Design Program
t: +1 514 975 2294
Student: Catherine Sabourin School: DMJX
Since 1914, Viking has been one of the few prestigious Danish pencil company and is now an art retail store in Copenhagen. Based on authenticity and crafts, the brand essence is rooted in its legacy. This is why the new visual identity is built on what made the success of Viking: its pencils. Inspired by the graphite, a dynamic pattern is used, from which emerged the logo and other shapes.