Viking - Visual Identity

Entire Design Program

2017

Catherine Sabourin
t: +1 514 975 2294
e: catherine.sabourin1@gmail.com

Student: Catherine Sabourin School: DMJX

Since 1914, Viking has been one of the few prestigious Danish pencil company and is now an art retail store in Copenhagen. Based on authenticity and crafts, the brand essence is rooted in its legacy. This is why the new visual identity is built on what made the success of Viking: its pencils. Inspired by the graphite, a dynamic pattern is used, from which emerged the logo and other shapes.