Public Service/Charity (Non-Profit)
Calder Bateman Communications
Executive Creative Direction: Jeff McLean, Josh Dunford Art Direction: Nicola Pringle, Brandon Stephenson Creative Direction: Chris Allen Copywriting: Pierre Chan Digital Strategist: Adam Rozenhart Development: Jason Funk Information Architect: Jeff Greenberg Senior Account Executive: Alysia Lambertus Account Coordinator: Kayla Panizzon Project Manager: Josli Rockafella Senior Consultant: Frank Calder Development: Burnkit Ad Agency: Calder Bateman Communications
Winning Website: nohomophobes.com
This project holds up a social mirror to show how frequently and casually today's youth uses hurtful homophobic language. Using Twitter's API, tweets featuring "so gay," "no homo," "faggot" and "dyke" were pulled, tracked and displayed in real time on nohomophobes.com. Visitors can pause the real-time stream and click on any of the tweets to be directed to the originating Twitter profile and interact with the tweeter, if they chose to do so.