Feels Like Farther
PSA/Charity - Single
Rae Leveridge (Cossette)
Winner: Cossette Global Chief Creative Officer: Carlos Moreno, Peter Ignazi Executive Creative Director: Michael Milardo Creative Director: Scott Schneider, Pierre Chan Art Director: Grace Cho Copywriter: Cameron Spires Group Account Director: Scott Barr Account Supervisor: Cambrea Strubin, Faye Houston, Sarah Moore VP, Head of Strategy: Adam Collins Strategist: Jared Gill Agency Producer: Sue Bell Audio House Producer: Joey Serlin
Ronald McDonald House BC & Yukon provides accommodation for families who can’t afford to stay near the hospital when their seriously ill child needs specialized medical care far from home. While hospitals relieve physical pain, RMH BC relieves the emotional pain of being separated from those you care about when they need you most. So instead of focusing on sick children, we focused on the thing that sets RMH BC apart from children’s hospital foundations—distance.