MiO POV

Mobile

2015

TAXI 2
w: taxi.ca

MiO’s core benefit is to give people control when adding flavour to water. So, as title sponsor of North by Northeast, we wanted to do the same thing – give control to the crowd attending the kickoff-headline concert. This led to MiO POV – a mobile app that let anyone broadcast live from their phone, straight to the screens surrounding the outdoor stage. Basically we turned every mobile device into a live video camera.

Company: TAXI 2
Executive Creative Direction: Jeff MacEachern
Art Direction: Dan Cantelon
Associate Creative Director: Mike Blackmore
Writer: Mike Blackmore
Vice President Technology: Ben Feist
Integrated Producer: Raj Dhillon
Digital Producer: Lindsay Barrett
General Manager, TAXI 2: Daniel Shearer
Account Director: Leanne Goldstein
Account Manager: Stacy Ross
Vice President, Brand Experience: Sean MacDonald
Media Agency: Starcom
PR Agency: Edelman
Experiential Agency: Mosaic
Interactive Agency: Pixel Pusher
Production Company: Touchpoint Films