Laser Welding

30 seconds or less - Single

2013

Marie-Geneviève Parent (PALM + HAVAS)
t: 514-845-7256
e: info@palmhavas.ca
w: palmhavas.ca

Ad Agency: PALM + HAVAS Production House: Quatre Zéro Un Production House Producer: Philippe Lalande Director of Photography: Tiko Poulakakis Director: Benjamin Weinstein Sound Design: Sonart Music/Sound: Apollo Film Editing: Graham Chilson, Sebastien Delporte Post Production Company: Vision Globale

How do you demonstrate to consumers the superiority of German engineering when what makes it superior is mostly invisible? We decided to demonstrate the solidity of Volkswagen laser welding vs. spot welding. This ad was produced for Volkswagen dealers in English Canada for their Autobahn for all sales event. What we love about the ad is that is a retail ad that looks so much like a brand ad that it reinforces its value.

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