Laser Welding

30 seconds or less - Single

2013

PALM + HAVAS
t: 514-845-7256
e: info@palmhavas.ca
w: palmhavas.ca

How do you demonstrate to consumers the superiority of German engineering when what makes it superior is mostly invisible? We decided to demonstrate the solidity of Volkswagen laser welding vs. spot welding. This ad was produced for Volkswagen dealers in English Canada for their Autobahn for all sales event. What we love about the ad is that is a retail ad that looks so much like a brand ad that it reinforces its value.

Ad Agency: PALM + HAVAS
Production House: Quatre Zéro Un
Production House Producer: Philippe Lalande
Director of Photography: Tiko Poulakakis
Director: Benjamin Weinstein
Sound Design: Sonart
Music/Sound: Apollo
Film Editing: Graham Chilson, Sebastien Delporte
Post Production Company: Vision Globale