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Get What is Yours

Video, Any Length - Series

2023

Sid Lee, Toronto, ON
t: 416-421-4200
e: awards_montreal@sidlee.com
w: sidlee.com

Agency: Sid Lee Executive Creative Director: Jeffrey Da Silva Creative Director: Matt Fraracci, Julie Desrochers Senior Copywriter: Jake Hulsebosch Art Director: Raine Calucag VP, National Accounts: Amelie Roy Account Director: Terry Kuan Account Manager: Griffin Tajfel Account Executive: Martyna Noworyta, Charlotte Salaun Director of Strategy: Jorge Aguilar Strategist: Alex Singleton Copywriter: Marie Demers Associate Creative Director: Richard Nadeau Account Coordinator: Yasmine Uteene Creative Director, Post-Production: Marka Rankovic Editor: Maxine Hood Assistant Editor: Malavika Anupraj Online/VFX Artist: Ray Xue Motion Design/Online Artist: Mac Thomson Senior Video Editor: Monica Leiva Production Coordinator: Salar Babaeiha Producer: Sara Teasdale Head of Production: Amanda Loughran Post-Production Producer: Lisa Clarke Director: Adam & Dave Director of Photography: Sara Mishara Production Company: The Salmon Audio House: Cult Nation, TA2 Sound + Music Transfer: Darling VFX Client: H&R Block H&R Block VP, Marketing: Hilary Zaharko H&R Block Director, Marketing: David Loria H&R Block Marketing Manager: Christianne Balzun

This campaign leverages social trends around money, employment, and the need for real expertise during the tax season in a humorous way.

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