A Personal Apology (just for you)

Online Video

2012

Lowe Roche
t: 416.927.9794
e: inquiries@loweroche.com
w: loweroche.com

o.b. tampons are one of the few applicator-less tampons on the market, and its users are fiercely loyal. But after a distribution problem in 2010, the product disappeared from North American shelves. We needed to apologize, and we began with the 65,010 women on the o.b. database. Knowing that the target had a very personal connection with the product, we designed an equally personal apology.

Creative Direction: Steph Mackie, Mark Biernacki
Agency Producer: Liz Walker
Art Direction: JP Gravina
Copywriting: Simon Craig
Account Director: Amanda Gaspard
Ad Agency: Lowe Roche
Project Manager: Kevin Quan
Technical Director: Nery Orellana
Music/Sound: Keen Music & Sound
Production Company: The Garden
Executive Producer: Bruce Dawson

Winning Website: obtampons.ca/apology