Gif Rap

Consumer Packaged Goods

2012

BBDO Toronto
t: 416-972-1505
e: Mike.Donaghey@bbdo.ca/Chris.Joakim@bbdo.ca

Last Christmas, Skittles let people Gif Rap The Rainbow. That's not atypo, Skittles let people take animated .gifs and sync them to rap tracks. The .gifs featuredChristmas characters having fun with Skittles, but the magic happend when people put them to rap tracks, essentially transforming wholesome Christmas momentsinto rap videos. Then they could personalize their Gif Rap with any messagethey want and share it with their friends.

Ad Agency: BBDO Toronto
Executive Creative Direction: Carlos Moreno, Peter Ignazi
Associate Creative Direction : Chris Joakim, Mike Donaghey
Copywriting: Chris Joakim
Art Direction: Mike Donaghey
Agency Producer: Jennifer Morrison
Production Company: Family Style
Director : Miles Jay
Editor : Jon Eagan
Music/Sound: Apollo Studios, Didier Tovel
Line Producer: Liz Dussault
Online Production : Pixelpusher
Digital Production : Lunch Inc.
Online Producer : Amy Miranda, Ella Gruber
Design: Scott Hiers
Seeding Company: Denizen
Media Company: MediaCom
Group Account Director : Chitty Krishnappa
Account Executive: Bhreagh Rathbun
Client: Wrigley Canada
Marketing Director: Dan Alvo
Marketing Manager : Laura Amantea
Senior Brand Manager : Julie Leighton