Grown-up Problems

Pro Bono Video - Series


McCann Canada, Toronto, ON
t: 416-594-6000
e: mccanntoronto@mccann.com
w: mccann.ca

Chief Creative Officer: Josh Stein Creative Director: Gail Pak, Mike Shuman Associate Creative Director: Athina Lalljee, Thibaut Delelis Art Director: Jayme Fairbridge Agency Producer: Jacqueline Bellmore Producer: Laurie Filgiano, Billy Pollina VP, Group Account Director: Emily MacLaurin-King Planner: Josh Hansen, Alexandra Montgomery Chief Strategy Officer: AJ Jones Sr. French Producer: Liliane Clune Project Manager: Luis Santos Artist: Antonino Camillo Retoucher: Jean-Pierre Goulet Sr. Video Editor: Jeromey Shannon Print Production: CRAFT Ad Agency: McCann Canada Director: Jamie Neese, Jason Neese Director of Photography: Michael Constantin Celebrity Management Partner: Melissa Gilbert Director of Photography, French: Christophe Dalpé French Executive Producer: France-Aimy Tremblay French Production Manager: Sébastien Poussard, Jeremy Scialom Post Producer: Andrew Tavares Colourist: Patrick Samaniego Sr. VFX Artist: Darren Achim Editor: Danielle Statuto Social Editor: Lauren Piche Media Agency: Epitaph Group Inc. Director, Integrated Planning: Meaghan Mitchell Manager, Integrated Planning: Ian Sibransingh Specialist, Integrated Planning: Teryn Clapp Director, Media Strategy: Jacky Hubbard Digital Performance Specialist: Meghan Lingard, Jesse Woodruff Director of Performance Digital: Adamo Calafati Music/Sound: Grayson Music Music Director: Tyson Kuteyi Executive Producer: Kelly Mccluskey Production House: Peculiar Productions Talent: The Celebrity Link Post-Production House: Alter Ego Client: Kids Help Phone

Following the WHO's declaration of COVID-19 as a pandemic, demand for Kids Help Phone services skyrocketed. We asked adults to lend kids their voices to depict the gravity of the problems felt by today's youth to show that grown-up problems aren't just for grown-ups.