How Many Rounds?

Digital - Single

2013

GREY (Canada)
e: awards@greycanada.com

The 2012 Newtown shooting massacre was the 181st major school shooting in America since 1999. In the online video “181 rounds”, an assault weapon is fired in slow motion, each shell representing a mass shooting in America. The video ends with a phone number to call Congress to voice support for stricter gun laws.

Client: Moms Demand Action for Gun Sense in America
Ad Agency: GREY (Canada)
Chief Creative Officer: Patrick Scissons
Copywriting: Patrick Scissons
Art Direction: Yusong Zhang
Agency Producer: Karen Blazer
Account Supervisor: Laura Rovinescu
Agency Planner: Malcolm McLean
Production Company: Sugino Studio
Director: Eden Robbins
Producer: Dan Arki
Post Production: Alter Ego
Editing Company: Poster Boy Editing
Editor: Danica Pardo
Sound Studio: The Eggplant Collective
Sound Design: Rocco Gagliese
Special Effects: The Township VFX
Executive Producer: Amanda Lariviere
VFX Artist: Andres Kirejew