How Many Rounds?
Digital - Single
Deena Archibald (GREY (Canada))
Client: Moms Demand Action for Gun Sense in America Ad Agency: GREY (Canada) Chief Creative Officer: Patrick Scissons Copywriting: Patrick Scissons Art Direction: Yusong Zhang Agency Producer: Karen Blazer Account Supervisor: Laura Rovinescu Agency Planner: Malcolm McLean Production Company: Sugino Studio Director: Eden Robbins Producer: Dan Arki Post Production: Alter Ego Editing Company: Poster Boy Editing Editor: Danica Pardo Sound Studio: The Eggplant Collective Sound Design: Rocco Gagliese Special Effects: The Township VFX Executive Producer: Amanda Lariviere VFX Artist: Andres Kirejew
The 2012 Newtown shooting massacre was the 181st major school shooting in America since 1999. In the online video “181 rounds”, an assault weapon is fired in slow motion, each shell representing a mass shooting in America. The video ends with a phone number to call Congress to voice support for stricter gun laws.