House of Legends

PSA/Charity Video - Single


Cossette , Toronto, ON
w: cossette.com

Ad Agency: Cossette Executive Creative Director: Anthony Atkinson Group Creative Director: Mario Cesareo, Sarah Rutherford Associate Creative Director: Alex Korobova, Alene Shahnazarian, Andrew Niemira Copywriter: Sarah Rutherford, Alene Shahnazarian, Andrew Niemira Art Director: Alex Korobova VP, Business Lead: Tyler Robson Group Business Director: Valerie Mascarin Business Director: Alex Hughes Account Executive: Veronica Coles Chief Strategy Officer: Cat Wiles VP, Strategy: Geraldine Tixier Strategy Director: McKenzie (Mac) Taylor Agency Producer: Andrew Schulze SVP, Direct and Digital Marketing: Heather Clark VP, Brand Strategy And Communications: Kate Torrance Director: Roy GruiaAssociate Director: Jess Myers, Lisa Charendoff Manager: June Li Coordinator, Community Stakeholder Relations: Kylie White Public Relations Professional: Taylor Huff Production Company: Scouts Honour Executive Producer: Mark Zibert, Rita Popielak, Simon Dragland Photographer: Thomas Dagg Editing Company: Nimeopere Editor: Graham Chisholm Executive Producer: Julie Axell Producer: Julie Axell Colour/Transfer Facility: Alter Ego Colourist: Wade Odlum Producer: Genna McAuliffe VFX & Online Facility: The Vanity Lead VFX & Online: Sean Cochrane Executive Producer: Stephanie Pennington Producer: Katie Methot Audio House: Rajakovic Electric Music Composer/Audio Director: Mark Rajakovic Producer: Nicole Rajakovic Mix & Sound Design: Aaron McCourt Voice Over: Angellika “Jellytoofly” Smith Singer: Alana Bridgew

SickKids is more than just a hospital. It's a place of legends. For the 2022 SickKids House of Legends campaign, we set out to redefine what it means to be a legend, adding patients, doctors, nurses, and researchers to the definition. Our campaign was inspired by their heroic stories and iconic moments from the hospital's history. All to remind people what a pillar SickKids has been for the community for over 150 years and how a new hospital will house all the legends yet to come.