Plenty of Syph Website
Ad Agency: Calder Bateman Interactive Agency: Burnkit Client: Alberta Health Services Creative Direction: Kevin Barclay Interactive Creative Director: Arndt Klos Art Direction: Nicola Pringle Copywriting: Pierre Chan Lead Developer: Jason Funk Developer: Julie Huynh Interactive Design: Brandon Stephenson Interaction Architecture: Andrew Dunford Interactive Producer: Andrea Mead Video Production Company: Stir Film Sound Design: Wave Sound Productions Video Director: Mark Mainguy Producer: Max Wawruck Senior Consultant: Frank Calder Project Manager: Cheryl Meger Digital Strategist: Adam Rozenhart Account Coordinator: Kayla Panizzon
Winning Website: posawards.com/plentyofsyph
This campaign targeted Alberta youth who had become more promiscuous with their sexual behaviour by meeting strangers through online dating. They were also refusing syphilis testing because they considered it an obsolete STI. By the end of the campaign, visits to STI clinics across Alberta had increased to unprecedented numbers with an amazing number of patients specifically mentioning the plenty of syph campaign, and asking for syphilis testing.