BMW M5 Bullet

Craft-Music - Single

2013

Andrew Simon (Cundari)
e: andrew_simon@cundari.com
w: cundari.com

Ad Agency: Cundari Chief Creative Officer: Brent Choi Creative Direction: Brian Murray, Raul Garcia Copywriting: Brian Murray Art Direction: Raul Garcia Account Director: Natasha Wookey Account Supervisor: Katie Lynn Account Executive: Ranjan Gill Strategy: Andrea Sampson Agency Producer: Sumit Ajwani Director: Marek Glaser Producer: Kenny Solomon Executive Producer: Pete King Producer: Kay Rough Production House: Big Block Editorial: Brandon Porter Sound Design: Silent Joe West Media Strategy: Karel Wegert, Kris Davis Sound Design: Roger Harris, Trevor Allan, Jo Rossi, Tony Gort

To reflect the M5’s two contrasting sides – speed and luxury – the film “Bullet” juxtaposes high-speed driving footage with serene super slow motion sequences. The beautiful slow motion footage partnered with Beethoven’s Piano Concert No. 5 in E-flat major, Op. 73 lulls the viewer into a peaceful trance, then the film returns to real time with stripped back sound design featuring only the roaring engine of the M5 creating an intentionally jarring contrast.

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