BMW M5 Bullet

Craft-Music - Single

2013

Cundari
e: andrew_simon@cundari.com
w: cundari.com

To reflect the M5’s two contrasting sides – speed and luxury – the film “Bullet” juxtaposes high-speed driving footage with serene super slow motion sequences. The beautiful slow motion footage partnered with Beethoven’s Piano Concert No. 5 in E-flat major, Op. 73 lulls the viewer into a peaceful trance, then the film returns to real time with stripped back sound design featuring only the roaring engine of the M5 creating an intentionally jarring contrast.

Ad Agency: Cundari
Chief Creative Officer: Brent Choi
Creative Direction: Brian Murray, Raul Garcia
Copywriting: Brian Murray
Art Direction: Raul Garcia
Account Director: Natasha Wookey
Account Supervisor: Katie Lynn
Account Executive: Ranjan Gill
Strategy: Andrea Sampson
Agency Producer: Sumit Ajwani
Director: Marek Glaser
Producer: Kenny Solomon
Executive Producer: Pete King
Producer: Kay Rough
Production House: Big Block
Editorial: Brandon Porter
Sound Design: Silent Joe West
Media Strategy: Karel Wegert, Kris Davis
Sound Design: Roger Harris, Trevor Allan, Jo Rossi, Tony Gort