I Knew All Along

Pro Bono Video - Single


Bensimon Byrne/Narrative/OneMethod, Toronto, ON
w: bensimonbyrne.com

Ad Agency: Bensimon Byrne Chief Creative Officer: Joseph Bonnici Creative Director: David Mueller, Associate Creative Director: Ana Segurajauregui Sanchez Art Director: Nina Hang Copywriter: Megan Radisa Agency Producer: Katie Link Ad Agency: Narrative Creative Director: Debbie Chan Copywriter: Megan Radisa, Sophia Wilby Client: White Ribbon Client Executive Director: Humberto Carolo Production Company: Untitled Films Executive Producer: Tom Evelyn Director: Hubert Davis Director of Photography: Kiel Milligan Line Producer: Ian Fingland Post-Production Company: Rooster Post Producer: Sam MacLaren, Melissa Khan Editor: Michelle Czukar Visual Effects: Fork York VFX VFX Creative Director: Mike Bishop VFX Producer: Valerie Moss Flame Artist: James Marin, Andrew Rolfe Flame Assistant: Abraham Lim Colourist: Alter Ego, Eric Whipp Audio House: Berkeley Inc. Audio Producer: Tyna Maerzke Audio Director/Engineer: Jared Kuemper

Winning Entry: whiteribboniknew.com

66% of men say that having a daughter would make them more concerned about the issues women face in society. White Ribbon used this insight—The First Daughter Effect—to create a film that asks all men to reflect on their pasts, examine their own actions, and become role models of equity and respect.