Toronto Humane Society - Dog

PSA/Charity (any length) - Single

2013

Rethink
e: elisa@rethinkcanada.com
w: rethinkcanada.com

Creative Direction: Ian Grais, Chris Staples, Aaron Starkman Art Direction: Joel Arbez Writer: Aaron Starkman, Mike Dubrick Broadcast Producer: Clair Galea Production Company: Radke Director: Shawn Zeytinoglu Line Producer: Scott Houghton Post Production Company: Panic & Bob Audio House: Tattoo Music Producer (Audio House): : Tyson Kutelyi Account Manager: Alex Adair Ad Agency: Rethink

This spot, part of a layered system that includes a targeted website, on-site petsitting service, and an innovative temperature monitoring collar, is meant to raise awareness about the dangers of leaving your pet in the car and hopefully put an end to the unfortunate situation that claims hundreds of dogs’ lives every year