Sweater Day

Public Service/Charity (Non-Profit)

2012

john st.
t: 4163480048
e: rjohnston@johnst.com
w: johnst.com

To remind people about National Sweater Day, WWF launched ‘The Granny Call Centre’ – where you could sign up for a live call from the Granny of your choice, who would persuade (or guilt) you to lower the heat and put on a cuddly sweater.

Ad Agency: john st
Creative Direction: Angus Tucker, Stephen Jurisic
Copywriting: Kurt Mills
Art Direction: Kyle Lamb
Agency Producer: Mavis Huntley
Account Director: Melissa Tobenstein
Account Executive: Amelia McGregor
Director: JJ Adler
Production Company: Tool of North America, Radke Films
Executive Producer: Dustin Callif, Mariana DiQuinzio
Line Producer: Nick Sorbara
DOP: Graham Beasley
Editor: Relish, Chris Murphy
Music/Sound: Vapor Music