Sweater Day

Public Service/Charity (Non-Profit)

2012

john st.
t: 4163480048
e: rjohnston@johnst.com
w: johnst.com

Ad Agency: john st Creative Direction: Angus Tucker, Stephen Jurisic Copywriting: Kurt Mills Art Direction: Kyle Lamb Agency Producer: Mavis Huntley Account Director: Melissa Tobenstein Account Executive: Amelia McGregor Director: JJ Adler Production Company: Tool of North America, Radke Films Executive Producer: Dustin Callif, Mariana DiQuinzio Line Producer: Nick Sorbara DOP: Graham Beasley Editor: Relish, Chris Murphy Music/Sound: Vapor Music

To remind people about National Sweater Day, WWF launched ‘The Granny Call Centre’ – where you could sign up for a live call from the Granny of your choice, who would persuade (or guilt) you to lower the heat and put on a cuddly sweater.