How Many Rounds?

Pro Bono - Single

2013

Deena Archibald (GREY (Canada))
e: awards@greycanada.com

Client: Moms Demand Action for Gun Sense in America Ad Agency: GREY (Canada) Chief Creative Officer: Patrick Scissons Copywriting: Patrick Scissons Art Direction: Yusong Zhang Agency Producer: Karen Blazer Account Supervisor: Laura Rovinescu Agency Planner: Malcolm McLean Production Company: Sugino Studio Director: Eden Robbins Producer: Dan Arki Post Production: Alter Ego Editing Company: PosterBoy Edit Editor: Danica Pardo Sound Studio: The Eggplant Collective Sound Design: Rocco Gagliese Special Effects: The Township VFX Executive Producer: Amanda Lariviere VFX Artist (How Many Rounds?): Andres Kirejew

The 2012 Newtown massacre was the 181st major school shooting in America since 1999. An AR-15 assault weapon is fired in slow motion at over 2500 frames per second with each shell casing discharged representing every one of those shootings. The film ends with a phone number to call Congress to tell them to vote to ban assault weapons.

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