How Many Rounds?

Pro Bono - Single

2013

GREY (Canada)
e: awards@greycanada.com

The 2012 Newtown massacre was the 181st major school shooting in America since 1999. An AR-15 assault weapon is fired in slow motion at over 2500 frames per second with each shell casing discharged representing every one of those shootings. The film ends with a phone number to call Congress to tell them to vote to ban assault weapons.

Client: Moms Demand Action for Gun Sense in America
Ad Agency: GREY (Canada)
Chief Creative Officer: Patrick Scissons
Copywriting: Patrick Scissons
Art Direction: Yusong Zhang
Agency Producer: Karen Blazer
Account Supervisor: Laura Rovinescu
Agency Planner: Malcolm McLean
Production Company: Sugino Studio
Director: Eden Robbins
Producer: Dan Arki
Post Production: Alter Ego
Editing Company: PosterBoy Edit
Editor: Danica Pardo
Sound Studio: The Eggplant Collective
Sound Design: Rocco Gagliese
Special Effects: The Township VFX
Executive Producer: Amanda Lariviere
VFX Artist (How Many Rounds?): Andres Kirejew