Zellers

Digital - Single

2012

john st
t: 4163480048
e: rjohnston@johnst.com
w: johnst.com

In 2011, Zellers announced they’d soon be closing to make way for American superstore “Target”. But we didn’t want their final holiday campaign to feel like a funeral, so we embraced the takeover and had a little fun.

Ad Agency: john st
Creative Direction: Angus Tucker, Stephen Jurisic
Copywriting: Keri Zierler
Art Direction: Hannah Smit
Agency Producer: Cas Binnington
Account Director: Heather Crawley
Account Manager: Jared Applebaum, Joelle Woodruff
Production Company: Hard Citizen
Executive Producer: Jacinte Faria, Eva Preger, Link York
Line Producer: Chris Boddy
Director: The Perlorian Brothers
Editing Company: School
Editor: Brian Wells
Post Production Company: Alter Ego
Audio House: Vapor Music