Helipad

Craft-Direction - Single

2012

Cundari
t: 4167295758
e: brent_choi@cundari.com
w: cundari.com

BMW had been promoting the "Joy" of driving for a few years. But with the BMW 1 Series M Coupé launch, we saw the opportunity to communicate the raw essence of the brand: high performance and precision that pushes the limits of possibility.

Ad Agency: Cundari
Chief Creative Officer: Brent Choi
Associate Creative Direction: Raul Garcia
Copywriting: Brian Murray
Art Direction: Raul Garcia
Agency Producer: Daryn Sutherland, Cherie O'Connor
Account Director: Daryn Sutherland
Account Manager: Ranjan Gill
Production Company: Bandito Brothers
Director: Mike "Mouse" McCoy
Line Producer: Ryan Slavin
Cinematographer: Victor Huber
Music/Sound: Jamey Scott
Post Production Company: Cantina
Executive Producer: Jeff Rohrer
Editor: Jacob Rosenberg
Post Production: Sean Cushing, Lance Holte, Stephen Lawes