BMW M5 Bullet

Online Single

2013

Cundari
e: andrew_simon@cundari.com
w: cundari.com

In the film Bullet, the BMW M5 recreates super slow-motion bullet footage on a much grander scale. The film was played in a YouTube homepage domination. A cut down version of the video teased the viewer by stopping just before the moment of climax. The banner then prompted the viewer to “See what happens next” and the viewer could interact with the banner to view the entire film in the banner.

Ad Agency: Cundari
Chief Creative Officer: Brent Choi
Creative Direction: Brian Murray, Raul Garcia
Copywriting: Brian Murray
Art Direction: Raul Garcia
Account Director: Natasha Wookey
Account Supervisor: Katie Lynn
Account Executive: Ranjan Gill
Strategy: Andrea Sampson
Agency Producer: Sumit Ajwani
Director: Marek Glaser
Producer: Kenny Solomon
Executive Producer: Pete King
Producer: Kay Rough
Production Company: Big Block
Editorial: Brandon Porter
Sound Design: Silent Joe West
Media Strategy: Karel Wegert, Kris Davis