BMW M5 Bullet

Online Single

2013

Cundari
e: andrew_simon@cundari.com
w: cundari.com

Ad Agency: Cundari Chief Creative Officer: Brent Choi Creative Direction: Brian Murray, Raul Garcia Copywriting: Brian Murray Art Direction: Raul Garcia Account Director: Natasha Wookey Account Supervisor: Katie Lynn Account Executive: Ranjan Gill Strategy: Andrea Sampson Agency Producer: Sumit Ajwani Director: Marek Glaser Producer: Kenny Solomon Executive Producer: Pete King Producer: Kay Rough Production Company: Big Block Editorial: Brandon Porter Sound Design: Silent Joe West Media Strategy: Karel Wegert, Kris Davis

In the film Bullet, the BMW M5 recreates super slow-motion bullet footage on a much grander scale. The film was played in a YouTube homepage domination. A cut down version of the video teased the viewer by stopping just before the moment of climax. The banner then prompted the viewer to “See what happens next” and the viewer could interact with the banner to view the entire film in the banner.