Ice In Our Veins
PSA/Charity (Any Length) - Single
Company: Cossette Chief Creative Officer: Peter Ignazi, Carlos Moreno Creative Director/AD: Jaimes Zentil Creative Director/CW: Craig McIntosh Agency Producer: Barb Gibson Account Coordinator: Julian Timpano Account Supervisor: Jennifer Foster VP, Client Leader: Wendy Morgado SVP, Director of Client Service: Janis Lindenbergs Chief Strategy Officer: Jason Chaney Production Company: Skin and Bones Film Company Director: Mark Zibert Executive Producer: Dan Ford Executive Producer: Liane Thomas Line Producer: Rita Popielak Director of Photography: Vinit Borrison Editing Company: Saints Editorial Editor: Mark Paiva Assistant Editor: Michael Ofori-Attah Transfer/Online: Alter Ego Music/Sound: Mr Tommy Zee – Hologram Client: Canadian Olympic Committee
Canadians love Olympic Winter sports, but barely pay attention to the Summer Olympic Athletes. We were charged with making Canadians feel energized towards Team Canada at the Rio Summer Olympics. We took a stereotype of us being a cold country and used it to our advantage. We were coming with fire in our hearts. And ice in our veins.