Changes

30 seconds or less - Single

2013

TAXI 2
t: 416.598.4750
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To illustrate the dramatic change MiO brings to water, each new camera shot in the spot had a host of changes with over 100 in total in 30 seconds. From the subtle to the completely ridiculous. Can you spot them all?

Executive Creative Direction: Lance Martin
Art Direction: Mike Lee
Writer: Alexis Bronstorph, Troy Palmer
VP, Integrated Production: Cynthia Heyd
Producer: Ben Sharpe
Production Company: Steam Films
Editing Company: Posterboy Edit
Colour Facility: Alter Ego
Post Production: The Vanity
Audio House: RMW Music
Ad Agency: TAXI 2