Follow the Arches: Next Exit/On Your Right/Just Missed Us

Point-of-Purchase/In-Store Ad or Promotion - Series

2018

Cossette
w: cossette.com

We used only fractions of the McDonald’s logo to create a minimal, globally-adaptable wayfinding system.

Company: Cossette
Global Chief Creative Officer: Peter Ignazi, Carlos Moreno
Art Director: Spencer Dingle, David Théroux
Copywriter: Jordan Hamer, Philippe Brassard
Creative Director: Craig McIntosh, Jaimes Zentil, Guy Moore
Senior Designer: Oleg Portnoy
Designer: Corey Way
Senior Production Artist: Graham Washer
Senior Retoucher: Trevor Gauthier
Studio Director: Raquel Mullen
Account Coordinator: Megan Smith
Account Executive: Valerie Mascarin
Account Director: Nicole Bakker
Group Account Director: Geoff Wilton
SVP, Managing Director: Kathy McGuire
Production Company: Novus
Media Agency: OMD
Client: McDonald's Restaurants of Canada Ltd.