Selfies

PSA/Charity Video - Single

2023

LG2, Quebec/Montreal/Toronto

Ad Agency: LG2 Client: Ministère des Relations internationales et de la Francophonie Production Company: Nova Film Post-Production Company: Studio Élément Media Agency: Touché! Executive Creative Director: Luc Du Sault Creative Director: Luc Du Sault Copywriter: Félix-Antoine Belleville, Jean-Philippe Dugal Art Director: Vincent Bernard Strategic Planning: Christine Larouche Account Services: Alexandra Laverdière, Maude Richard Agency Producer: Valérie Lewis Production Manager: Julie Pichette Infography: Isabelle Bélanger, Olivia Lapierre-Fortin Producer: Nicolas Brassard Director of Photography: François Gamache Stylist: Maude Belisle Art Director/Decor: Jessie Dumaresq Media: Mai Duong, Simon Wautier

In order to protect women, and raise general awareness, the Government of Quebec released a video that sheds light on a lesser-known, but just as serious, form of violence: psychological violence related to control. The Government's goal was to get Quebecers to realize that this form of violence exists, and that women have the power to get out of those situations. This was the first domestic violence awareness campaign that does not portray physical violence.