Craft - Cinematography - Single


Havas Canada

Company: Havas Canada Chief Creative Officer: Helen Pak Creative Director: Cory Eisentraut Copywriter: Dave Pigeon Art Director: Peter Gomes Director: Ryan Gibb - Nimble Content Producer: Francesca Marchese Account Director: Ian Bryce-Buchanan Account Executive: Erin O'Reilly Editor: Ryan Hunt - School Editing

New Balance Canada needed to launch their new MX80 into Canada. Luckily for them Max Pacioretty, the captain of the Montreal Canadiens was a big fan of New Balance and an even bigger fan of taking on the gym. For this campaign we imagined what the gym would say to Max and even created a few new camera techniques to show Max's workout from the gym's unique perspective.