Pacioretty

Craft - Cinematography - Single

2017

Havas Canada
w: ca.havas.com

New Balance Canada needed to launch their new MX80 into Canada. Luckily for them Max Pacioretty, the captain of the Montreal Canadiens was a big fan of New Balance and an even bigger fan of taking on the gym. For this campaign we imagined what the gym would say to Max and even created a few new camera techniques to show Max's workout from the gym's unique perspective.

Company: Havas Canada
Chief Creative Officer: Helen Pak
Creative Director: Cory Eisentraut
Copywriter: Dave Pigeon
Art Director: Peter Gomes
Director: Ryan Gibb - Nimble Content
Producer: Francesca Marchese
Account Director: Ian Bryce-Buchanan
Account Executive: Erin O'Reilly
Editor: Ryan Hunt - School Editing