SickKids Moms VS. Hard Days

Pro Bono Video - Single


Cossette Communication, Toronto, ON

Chief Creative Officer: Peter Ignazi Executive Creative Director: Jaimes Zentil, Craig McIntosh Creative Director: Matt Antonello, Kyle Lamb, Andrew Niemira Copywriter: Matt Antonello, Andrew Niemira Art Director: Kyle Lamb Producer: Erica Metcalfe Chief Strategy Officer: Cat Wiles Group Business Director: Daria Lysenko Sr. Strategist: Bella Iannetta Group VP, Head of Strategy: Max Keane Account Supervisor: Alex Hughes Strategist: Stephen Pace Account Supervisor: Aline Cleve Production House: Citizen Relations, Scouts Honour Client: SickKids Foundation

This film explores the strength and resilience of a SickKids mom by following their daily struggles using YouTube's popular Day-In-The-Life Vlog format.