SickKids Moms VS. Hard Days

PSA/Charity Video - Single

2022

Cossette Communication, Toronto, ON

Chief Creative Officer: Peter Ignazi Executive Creative Director: Jaimes Zentil, Craig McIntosh Creative Director: Matt Antonello, Kyle Lamb, Andrew Niemira Copywriter: Matt Antonello, Andrew Niemira Art Director: Kyle Lamb Producer: Erica Metcalfe Jr. Strategist: Stephen Pace Group Business Director: Daria Lysenko Account Supervisor: Alex Hughes Account Supervisor: Aline Cleve Chief Strategy Officer: Cat Wiles Group VP, Head of Strategy: Max Keane VP, Strategy: Denika Angelone Sr. Strategist: Bella Iannetta Production House: Scouts Honour, Citizen Relations Client: SickKids Foundation

This film explores the strength and resilience of a SickKids mom by following their daily struggles using YouTube's popular Day-In-The-Life Vlog format.