Over 30 seconds - Single
Ad Agency: DDB Canada/Toronto Executive Creative Director: Denise Rossetto, Todd Mackie Creative Direction: Paul Wallace Copywriting: Domenique Raso Art Direction: Rebecca May, Nadine Prada Agency Producer: Caroline Clarke Director of Broadcast Production: Andrew Schulze Account Director: Jacqui Faclier Account Executive: Colin Brown Account Supervisor: Jamie Maxfield Strategy: Sandra Moretti Senior Planner: Annie Seyffert Media Agency: MindShare Production Company: Radke Executive Producer: Scott Mackenzie Director: Ben Addelman, Samir Mallal Director of Photography: Christopher Mably Line Producer: Peter Oad Post Production Company: Bijou Editorial Editor: Melanie Hider, Ross Birchall Assistant Editor: Cian McDevitt Editorial Producer: Stephanie Hickman Online House: AXYZ Online Artist: James Andrews Online Producer: Karen Huybers Colour: Alter Ego Colourist: Wade Odlum Audio House: Eggplant Audio House Producer: Nicola Treadgold Audio House Director: Adam Damelin Music: Balmorhea
To get women to make heart healthy choices and reduce their risk of heart disease and stroke, Becel and The Heart and Stroke Foundation invited moms to what they thought was a regular school play. Instead, each child read their mom a personal, heartfelt letter explaining how well she takes care of them. Moms were then asked to take care of themselves too.