Toronto Humane Society - Dog Caller

PSA/Charity (any length) - Single

2013

Rethink
e: elisa@rethinkcanada.com

An original Rethink invention, this thermal dog collar actually contacts a dog owner's smart phone if their pooch is in trouble. Made of a SIM card, a thermistor, a few LEDs and a coded chip, the Dog Caller operates like a cellphone without a keypad or screen. When the collar hits 26.5 degrees, the device will alert your phone via text message.

Creative Direction: Ian Grais, Chris Staples, Dre Labre, Aaron Starkman
Art Direction: Joel Arbez
Writer: Aaron Starkman, Mike Dubrick
Editor: Matthew Kett
Audio House: Tattoo Music
Account Manager: Alex Aidar
Producer: Sarah Lasch
Engineer: Brent Marshall
Ad Agency: Rethink