Desert Roulette

Experiential/Event - Single

2018

Rethink
w: rethinkcanada.com

Toronto passengers flying with WestJet en route to Las Vegas last week got the surprise of a lifetime on their final descent — a kilometer-long, projected-light, prize wheel lighting up on in the middle of the desert.

Company: Rethink
Client: WestJet
Creative Director: Aaron Starkman, Chris Staples, Ian Grais, Dre Labre
Art Director: Kevin Filliter, Joel Holtby, Lia MacLeod
Writer: Jordan Cohen, Mike Dubrick, Krista Raspor
Producer: Cat Dumas, Ron Zeeman
Strategist: Darren Yada, Leah Gregg
Digital Producer: Kyle Hicks
Account Director: Marie Lunny
Account Manager: Becky Rudson, Hailey Carnegie
Light Show Company: Westbury National Show Systems Ltd.
Production Company: studio m
Executive Producer: Mike Mills, Stephanie Pennington
Director: Bryan Reid, Kaan Akalin
Director of Photography: Ray Dumas, Simon Shochet
Senior Producer: Heidi Burbela
Project Manager: Hailey Brooks, Emily Yaeger
Editor: Jeremy Sedge
Post-Production: Luke Bellissimo, The Vanity
Flame Artist: Sean Cochrane
Grading: Andrew Exworth
Audio House: Vapor RMW
Audio Producer: Kat Stewart
Engineer: Julian Rudd
PR Company: Edelman

Winning Website: thisisourawardspage.com/desertroulette_case
Winning Entry: thisisourawardspage.com/desertroulette_case