Good Money Mob
Financial Services
2013
Wasserman + Partners Advertising
e: afores@wasserman-partners.com
Aug 27th marked the launch of the first Good Money Mob — a cash mob powered by Vancity. Not familiar with cash mobs? Think flash mob minus the choreographed dance moves. Cash mobs started as a grass roots movement in the States to help support small, local businesses. People pick a date to 'mob' a local business and support them by making a purchase.
Creative Direction: Liam Greenlaw, Allen Forbes
Art Direction: Terry Lin
Copywriting: Ryan McGrew
Music/Sound: Joel Armstrong
Flash Animator: Jesse Diehl
Account Director: Surina Sproul, Pauline Hadley-Beauregard
Ad Agency: Wasserman + Partners Advertising