#PimpMyProfile

Mobile

2015

Leo Burnett, Toronto

Millenials love making fun social profiles, but they could always use some help. Especially on Tinder, where they have mere seconds to attract strangers. That’s why we created #PimpMyProfile, a social program where we became people’s digital wingman.RESULTS: In 24-hours, we generated 1.1 million impressions on Twitter, increased engagement by 386%, and @CoorsLightCA got mentioned 321% more than monthly averages. Some of our fans even got lucky. Probably.

Company: Leo Burnett, Toronto
Chief Creative Officer: Judy John
Group Creative Director: Steve Persico, Anthony Chelvanathan
Copywriting: Jason Soy, Mike Johnson
Art Direction: Sally Fung, Jordan Gladman
Design: Sally Fung
Agency Producer: Kaitlyn Gordon, Alexandra Postans
Group Account Director: Chris Perron
Account Executive: Brittany Gold, Olivia Akins
Planner: Michael McDonald-Beraskow, Thomas Kenny