SickKids VS - Crews

PSA/Charity - Single



Winner: Cossette Global Chief Creative Officer: Carlos Moreno, Peter Ignazi Creative Director: Craig McIntosh, Jaimes Zentil Copywriter: Jordan Hamer Art Director: Spencer Dingle Agency Producer: Erica Metcalfe Strategist: Rami Dudin Strategy Director: Denika Angelone SVP, Strategy: Rosie Gentile Account Coordinator: Dayna Blustein Account Executive: Hillary Gonzalez, Rina McNicol, Emma Sleeper Account Director: Daniel Dolan Group Account Director: Melissa Levenberg VP, Brand Director: Tishan Canagasaby Production House: Scouts Honour Director: Mark Zibert, Kevin Foley Director of Photography: Chris Mably, Kiel Milligan Executive Producer: Rita Popielak, Simon Dragland Line Producer: Jeff Schwartz Editing Company: The Assembly Editor: Steve Puhach, Mitch Finn Animation/CG: The Vanity / SHED Online Facility: The Vanity Flame Artist: Naveen Srivastava Colourist: Andrew Exworth Audio House: Berkeley Inc. Music Creative Director: Jared Kuemper Music Licensing Company: Music Rights Clearance Music Licensing : Francois Lachance Song Title/Music Artist: Moonlight/Nicholas Britell Media Agency: OMD Canada PR Agency: Citizen Relations Client: SickKids Foundation

SickKids, Canada’s largest children’s hospital, needed to be rebuilt. But we couldn’t do it alone - we needed more new donors than ever. The launch film follows hundreds of real SickKids donors as well as Toronto-based athletes, media personalities, and social influencers from dozens of different crews all threateningly making their way to the empty construction site of the new hospital, where they meet ‘Gangs of New York’ style to hear their leader’s call for support.