The Joy of Books

Online Video

2012

Lowe Roche
t: 416.927.9794
e: inquiries@loweroche.com
w: loweroche.com

As 2011 drew to a close in what was known as the year of the eReader, independent bookstores all over the world were shutting their doors for good. Type Books in downtown Toronto needed to rekindle people's love of books in a big way. With no budget for media, Lowe Roche turned to earned media to spread the word, creating a viral video that celebrates the Joy of Books.

Agency: Lowe Roche
Art Direction: Sean Ohlenkamp
Design: Sean Ohlenkamp
Music/Sound: Grayson Matthews
Post Production: Sean Ohlenkamp

Winning Website: typebooks.ca