The Joy of Books
Agency: Lowe Roche Art Direction: Sean Ohlenkamp Design: Sean Ohlenkamp Music/Sound: Grayson Matthews Post Production: Sean Ohlenkamp
Winning Website: typebooks.ca
As 2011 drew to a close in what was known as the year of the eReader, independent bookstores all over the world were shutting their doors for good. Type Books in downtown Toronto needed to rekindle people's love of books in a big way. With no budget for media, Lowe Roche turned to earned media to spread the word, creating a viral video that celebrates the Joy of Books.