From Start to Christmas

Craft-Art Direction

2013

Tribal DDB Toronto
e: jessica.beaque@ddbcanada.com

We needed people to think of Canadian Tire as their one-stop-shop for all things Christmas – for the entire two months leading up to the big day. So we created a branded content platform with 25 fun and functional tips at its core, then released them to coincide with changing consumer behaviour throughout the season. Six illustrators and vibrant photography brought our content to life – and helped avoid visual fatigue over the program’s run.

Ad Agency: Tribal DDB Toronto
Creative Direction: Louis-Philippe Tremblay
Associate Creative Director: Mara Binudin, Ian Mackenzie
Art Direction: Kara Wark
Copywriting: Tiffany Chung
Design: Dev Dupta, Jean-Lou Renoux
Illustration: Becca Clason, Lauren Hom, Jacquie Lee, Andrew Bannecker, Tad Carpenter, Eric Mortensen
Technical Director: Joe Dee
Developers: Paul Sham, Stephen Hobson, Brad Carson
Managing Director: Andrew McCartney
Business Unit Director: Kaezad Nallaseth
Account Director: Nick Pigott
Account Coordinator: Monica Bialobrzeski