Charlie Bit My Finger

Online Campaign

2012

doug & serge inc.
t: 416 203 3470
e: info@dougserge.com
w: dougserge.com

It’s difficult to convince people to pay to attend the Worldwide Short Film Festival when they can be entertained for free at home with countless online videos. We concluded that ‘anyone can upload but few can direct.’ We took the world’s most popular viral video, Charlie Bit My Finger, and asked three short film directors to re-imagine it in different genres: a zombie horror, a musical and a dark comedy. ‘The Horror’ instantly went viral.

Executive Creative Direction: Doug Robinson
Creative Direction: Ian Schwey
Associate Creative Direction: Jason Buback
Art Direction: Mike Jones
Copywriting: Cameron Hudson
Account Manager: Christopher Hirst, Tom Stephenson
Director: Jeff Chan
Production Company: Frank Content
Executive Producer: Michael Schwartz
Post Production Company: Stealing Time
Editor: Paul Skinner
Music/Sound: Eggplant Collective
Director: Sammy Ray Welch
Production Company: Sparks Production
Executive Producer: Andy Crosbie
Editor: Sammy Ray Welch
Music/Sound: Fish Fry
Director: Lewis
Production Company: Suneeva
Executive Producer: Geoff Cornish
Post Production Company: Relish
Editor: Alison Gordon
Music/Sound: RMW
Executive Producer: Ted Rosnick
Composer: Brendan Canning
Agency: doug & serge

Winning Website: projects.spotfrank.com/wsffcamp/