KOODO Friends With Benefits

Social Media

2012

TAXI Canada Ltd.
t: 416.598.4750 Ext. 234
e: recept2@taxi.ca
w: taxi.ca

Koodo recently said goodbye to long distance/roaming charges within Canada. To help launch this Koodo created an app contest on Facebook called Friends with Benefits. The app automatically calculated the distance between the user and all their Canadian Facebook friends. When that user invited friends to play, they’d bank the kilometres separating them. Players with the most kilometres won a host of prizes including a trip for 2 anywhere in Canada plus $5000.

Chief Creative Officer: Steve Mykolyn
Executive Creative Direction: Lance Martin
Associate Creative Director: Jeff MacEachern
Art Direction: Craig Ferguson
Digital Art Director: Mike Blain
Copywriting: Tal Wagman, Sara Hart
Editor: Kelly Keenan
Technical Director: Ben Feist
Production Designer: Veronica Wong, Victoria Kouvchinova
Broadcast Producer: Saima Khokhar
Interactive Producer: Saima Khokhar
Interactive Programming: Matt Burtch, Carson Shold
Digital Strategy: Zach Klein, Paul Lin
Interaction Designer: Jordan Kentris
Account Director: Natalie Calderon
Account Manager: Kirstin Bojanowski
Ad Agency: Taxi Canada Ltd.