KOODO Friends With Benefits

Social Media

2012

TAXI Canada Ltd.
t: 416.598.4750 Ext. 234
e: recept2@taxi.ca
w: taxi.ca

Chief Creative Officer: Steve Mykolyn Executive Creative Direction: Lance Martin Associate Creative Director: Jeff MacEachern Art Direction: Craig Ferguson Digital Art Director: Mike Blain Copywriting: Tal Wagman, Sara Hart Editor: Kelly Keenan Technical Director: Ben Feist Production Designer: Veronica Wong, Victoria Kouvchinova Broadcast Producer: Saima Khokhar Interactive Producer: Saima Khokhar Interactive Programming: Matt Burtch, Carson Shold Digital Strategy: Zach Klein, Paul Lin Interaction Designer: Jordan Kentris Account Director: Natalie Calderon Account Manager: Kirstin Bojanowski Ad Agency: Taxi Canada Ltd.

Koodo recently said goodbye to long distance/roaming charges within Canada. To help launch this Koodo created an app contest on Facebook called Friends with Benefits. The app automatically calculated the distance between the user and all their Canadian Facebook friends. When that user invited friends to play, they’d bank the kilometres separating them. Players with the most kilometres won a host of prizes including a trip for 2 anywhere in Canada plus $5000.