Civic Content City

Online Single

2012

Dare
t: 778-331-8340
e: vancouver@thisisdare.com
w: thisisdare.com

Users were urged to click on a big box that said “start your drive”. Once clicked, the page flipped down and a city grew from the page’s content. Headlines became buildings. Pictures became billboards. The Civic from the big box then drove out and zoomed through the streets. Once finished its circuit, a super, “Driving is fun again” appeared, and the page flipped back up and the Civic drove into its original big box.

Ad Agency: Dare
Creative Direction: Bryan Collins, Rob Sweetman
Art Direction: Addie Gillespie, Mia Thomsett
Copywriting: Addie Gillespie, Mia Thomsett
Producer: Amberlea Schaab
Account Supervisor: Suzanne Carrier (Elvis Communications)
Production Company: Hatch Studios Ltd.
Director: Richard Rosenman
Producer: Randi Yaffa
Modeler: Kosta Lavrinuk
Animation: Alex Avdyushin
Lighting/Texture/Render: Florin Besleaga
Final Composite: Richard Rosenman
Development: Pixelcarve Inc

Winning Website: ourawardsubmission.ca/civictakeover